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ONLINE BUSINESS ANALYST 35-45 DOE (Ref: JL16995)

1-800 People
Location: South Dublin
Rate: € 35 to € 45 K (Permanent)
Job Description Our Client, a leading e-commerce company based in south Dublin is looking for a Web Analyst who will use state-of-the-art forecast modelling and web analytics tools to track performance; develop key metrics that indicate end-user behaviour and areas for usability improvements; make recommendations for improvements and contribute to strategy development. This Business Intelligence role will also involve analyzing data to back up other marketing initiatives and identify emerging trends and patterns – tapping into traveller Zeitgeist which can feed into, influence and inspire creative marketing campaign development plans. Responsibilities: Web Analytics/KPI Reporting • Analysing web site performance, trends and click stream path analysis activity to provide strategic business insights • Creating, updating, distributing and presenting web analytic reports on regular and ad hoc basis • Collaborating with teams across the company to define reports, metrics, and data needs and help determine appropriate metrics to measure goals • Identifying gaps in the data capture strategy and collaboratively implementing enhancements • Integrating web analytics with other marketing data Calculating Customer Values & Analysing Customer Profits • Analysing user acquisition, multi-channel performance and identifying opportunities for increasing Customer Lifetime Value (CLV) • Identifying emerging trends and patterns in customer behaviour and profile Supporting Conversion Optimisation Using A/B and/or Multi-Variate Testing • Working directly with the Product Manager to define required new product features and enhancements • Interpreting reports, discovering areas of concern, identifying opportunities for improvement, and communicating recommendations About you • You may hold a degree qualification in IT, Statistics or Business Analytics • Excellent analytical, research, and problem-solving skills • Experience with reporting services and web analytics methodologies such as experimentation, testing and competitive analysis is essential. • Experience of working with standard web analytics systems, particularly Google Analytics • Enquiring mind with huge amounts of initiative and a fascination for discovering insights into customer interests and behaviour • Experience or aptitude for data warehouse and OLAP technologies and SQL preferred • Excellent communication skills and ability to interact with technical, marketing and commercial staff, management and end users. • Ability to use multiple data reporting applications to efficiently extract data All interested Candidates should send CV via the link provided and call Jonathan on 016472100

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